When it comes to making a business successful, advertising and marketing play a huge role. It’s not just about great service driving repeat business, though that is important. You have to figure out the best ways for your brand and business to catch the attention of new customers to drive new business your way. One approach you may not have thought of is the coffee sleeve.
What Is It?
The coffee sleeve is the cardboard wrapper that goes around the coffee cup so you don’t burn your hands. It is an eco-friendly alternative to the old practice of doubling up the cups as insulation against the heat. Often these sleeves are branded with the name of the coffeehouse, restaurant, or even hotel where the coffee was procured. And if your business is in food service, you should definitely have custom branded sleeves of your own. However, this can also be a strong marketing tool even if you’re not in the food industry. Other businesses can use custom coffee sleeves much like they would any other print marketing.
How Does it Work?
The short version is that you need an eye-catching and interesting image to print on the coffee sleeves and you would network with coffee shops and convince them to use the sleeves you supply. But we’re getting ahead of our selves. First, is your target customer base the type that this promotion will reach? Most customer bases drink coffee or tea at least semi-frequently. But if your customer base is more likely to go to a national chain than a local shop, this may not work (Starbucks has their own branded coffee sleeves). However, if your independent bookstore is next to a small tea shop, this could be perfect marketing set up. Or if there’s a concert in the park happening a week before your business runs a sale, offer to supply sleeves for their concessions. Approach the shop or venue and offer to buy the sleeves for them to use if they’ll let you print your advertisement on them. This may be enough to convince them, or you could offer an exchange of services also, or a reciprocal paper product ad in your own business (like custom bookmarks in your bookshop). Make sure that the ad you print is eye-catching but clear and easy to understand. You want potential customers to notice the sleeve but also to understand your message.
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